All posts tagged: digital

Swallowed the dictionary? Seven tips to make your writing clear and engaging

Like any skill, it takes effort, practice and perseverance to write clearly and in a way that engages your loyal clients and attract new ones. Whether it’s a business plan, a blog or an award entry, here are seven ideas that will help you to boost your writing skills – and, if writing is a challenge, increase your confidence. Hate it? Get it down While drafting you’ll write things in a way that doesn’t please you. That’s good. Get the words on the screen (or on paper) all the same. A draft is perfect because it exists. Your next draft will be better, the following one better still. Save as Captain Obvious? Maybe. Every so often start a new version of a draft and keep the previous one. You may want to return to that unwanted turn of phrase or idea, whether for this piece of writing or another. Swallowed the dictionary? Keep it clear and simple. Why say “ameliorate” when “improve” is much better. Do you really need to “assist” your clients when they want …

Five tips to create blogs… that your ideal clients will read!

You do great work, your product’s a winner. Attracting your perfect customer… that can be a challenge. Here are five ideas to create blogs that will keep your ideal clients and referrers coming back for more. 1. Clarity, motivation Why are you blogging? Who is your ideal client? Who are your referrers? Clarity about that will help you create and promote regular blogs. As website designers White Heat Design put it in a blogof their own: … chang[e] your mindset from that of a business owner to that of your perfect customer. What are they looking for and why are you the right fit? Cracking that will keep you motivated too. Why? You’ll be clearer about why you’re putting in time and effort to publish regular blogs on your website. 2. Finish, start again You’ve just created a blog. It’s on the way to being read, commented on, shared… Start another one right away. A draft, even of a few words, will spur you on to get back to it. 3. Think ahead Creating a …

LinkedIn: five tips to start improving your profile

Is LinkedIn yet another thing on your “must do more of” list? As 2019 begins, what better time to get this underway. In the first monthly article about digital skills, here are five ideas to help you create a LinkedIn profile you’re proud of. That, in turn, may encourage you to start engaging more on LinkedIn. Hardly revolutionary, but why not work on improving your profile little by little… Dive in, give it a go! 1. Headshot: A high-resolution photo taken by a professional… why wouldn’t you? How to find a local photographer: you may want to ask on LinkedIn for a recommendation…Chances are you’ll already want to engage more on LinkedIn once that professional photo takes pride of place. 2. Headline field beneath your name: It’s the ideal place to summarise how you help your clients and solve problems; or your style of working with colleagues.Take a look at a few of your connections’ LinkedIn profiles to see how they put those 100+ characters to best use. 3. Edit public profile and LinkedIn URL: You may have a …