Author: Brian McGee

Five tips to create blogs… that your ideal clients will read!

You do great work, your product’s a winner. Attracting your perfect customer… that can be a challenge. Here are five ideas to create blogs that will keep your ideal clients and referrers coming back for more. 1. Clarity, motivation Why are you blogging? Who is your ideal client? Who are your referrers? Clarity about that will help you create and promote regular blogs. As website designers White Heat Design put it in a blogof their own: … chang[e] your mindset from that of a business owner to that of your perfect customer. What are they looking for and why are you the right fit? Cracking that will keep you motivated too. Why? You’ll be clearer about why you’re putting in time and effort to publish regular blogs on your website. 2. Finish, start again You’ve just created a blog. It’s on the way to being read, commented on, shared… Start another one right away. A draft, even of a few words, will spur you on to get back to it. 3. Think ahead Creating a …

Anniversary blog: beyond the bunting, cake and bubbles

Your business has plenty of milestones: when you started out, moving to bigger premises, or maybe entering a new market… Just the opportunity to create a blog – keeping in mind your ideal clients and how you help them. In this monthly article about digital skills, here are five ideas to help you create that celebratory blog. 1: Images Think laterally. You may find just the celebratory image of cake you need… but searching for bunting may allow you to hit on something better. Compelling images will add to your blog’s appeal. When you promote it, those photos will make your social-media posts alluring too. There are plenty websites with free imagery if your budget is limited. I often use the sites Pixabay and Unsplash. (Please credit the photographer.) If it’s a significant anniversary, consider working with a professional photographer. 2: Promotion Think ahead to the attention you want the blog to garner. Croydon Chamber of Commerce appears in some of my blogs, as well as the East Dulwich network Cooking with Scissors. When I promote the blog on Twitter, guess who …