Author: Brian McGee

How to encourage readers to comment on your blogs: seven ideas

So you’ve written that new blog. Now you want to encourage more and different eyes to read it: new and existing clients, prospects and referrers. Inviting and responding to comments is a great way to keep your website content fresh while engaging with your readers. Here are seven ideas to encourage comments: 1. Keep asking! Regular and consistent requests that people a) read and b) comment on your blogs may sound obvious – but it works. Of course the blogs needs to be engaging, informative and helpful… (All three? even better). Ask by email when you’re in touch with your contacts and clients, especially if the subject relates to what you’re chatting about… Ask in person too at networking and other events. 2. Return the favour… Offer to read others’ blogs and to comment on them. In the process you’ll hit on new ideas for your own business and get to know that person better too. It will be an extra talking point when you next bump into each other. What’s not to like? 3. …

Swallowed the dictionary? Seven tips to make your writing clear and engaging

Like any skill, it takes effort, practice and perseverance to write clearly and in a way that engages your loyal clients and attract new ones. Whether it’s a business plan, a blog or an award entry, here are seven ideas that will help you to boost your writing skills – and, if writing is a challenge, increase your confidence. Hate it? Get it down While drafting you’ll write things in a way that doesn’t please you. That’s good. Get the words on the screen (or on paper) all the same. A draft is perfect because it exists. Your next draft will be better, the following one better still. Save as Captain Obvious? Maybe. Every so often start a new version of a draft and keep the previous one. You may want to return to that unwanted turn of phrase or idea, whether for this piece of writing or another. Swallowed the dictionary? Keep it clear and simple. Why say “ameliorate” when “improve” is much better. Do you really need to “assist” your clients when they want …

Five tips to create blogs… that your ideal clients will read!

You do great work, your product’s a winner. Attracting your perfect customer… that can be a challenge. Here are five ideas to create blogs that will keep your ideal clients and referrers coming back for more. 1. Clarity, motivation Why are you blogging? Who is your ideal client? Who are your referrers? Clarity about that will help you create and promote regular blogs. As website designers White Heat Design put it in a blogof their own: … chang[e] your mindset from that of a business owner to that of your perfect customer. What are they looking for and why are you the right fit? Cracking that will keep you motivated too. Why? You’ll be clearer about why you’re putting in time and effort to publish regular blogs on your website. 2. Finish, start again You’ve just created a blog. It’s on the way to being read, commented on, shared… Start another one right away. A draft, even of a few words, will spur you on to get back to it. 3. Think ahead Creating a …

Anniversary blog: beyond the bunting, cake and bubbles

Your business has plenty of milestones: when you started out, moving to bigger premises, or maybe entering a new market… Just the opportunity to create a blog – keeping in mind your ideal clients and how you help them. In this monthly article about digital skills, here are five ideas to help you create that celebratory blog. 1: Images Think laterally. You may find just the celebratory image of cake you need… but searching for bunting may allow you to hit on something better. Compelling images will add to your blog’s appeal. When you promote it, those photos will make your social-media posts alluring too. There are plenty websites with free imagery if your budget is limited. I often use the sites Pixabay and Unsplash. (Please credit the photographer.) If it’s a significant anniversary, consider working with a professional photographer. 2: Promotion Think ahead to the attention you want the blog to garner. Croydon Chamber of Commerce appears in some of my blogs, as well as the East Dulwich network Cooking with Scissors. When I promote the blog on Twitter, guess who …